July 21, 2010 3:24 PM

An Open Letter To Japanese Makeup Artists

by Anna Kunnecke

Dear Makeup Artists,

     First, let me say that I know you are pros.  You know this business inside and out; you create beauty for fashion shows, photo shoots, TV shows, and more.  However there are a few details that I think might be useful for you to know when it comes to putting makeup on foreigners, we the pale-paced, we the big-nosed, we the gaijin. 
     First of all, the eyes.  It might be a delicate topic, but there are some basic physical differences here that we need to talk about.  Let us be brave and not flinch from facts.  The eyelids, they are different.  If you put bright blue eye-shadow along the lid of a Caucasian model, instead of sliding demurely out of sight the way it would on a proper Asian girl, it will instead remain in full view, blinding in its blueness.  This will not in fact enhance any eyes that are already blue; it will, instead, make them look dull, as well as casting a jaundiced pall over the entire face.  Moving on, the eyelid crease.  Against all instinct, I must beg you to darken the crease rather than using white frosted stuff on it.  The darker color  will create those lovely emaciated skull-hollows that the fashion magazines are so fond of.  In the same vein, if you put all the dark color down by the lashes, and then delicately blend up in one lovely seamless gradation all the way to the eyebrow, with the lightest colors on top, the upper lid will visually recede and the area under the brow will jump forward, giving your model puffy hangover eyes that appear to be swollen and uncomfortable.  Finally, eyeliner.  I am at a loss as to why you try to put it on the inner eyelid.  This is a look that was often seen in sixth-grade bathrooms in the eighties.  It really should not be seen anywhere else.
     Second, let's move on to the contours of the face.  You see, we have lots of them.  More, I respectfully submit, than our Asian counterparts.  In fact, when we speak, smile, and blink our eyes, these parts of our face move.  This causes creases.  I am in utter awe that this does not happen with Japanese actresses, but judging from the thick mask of foundation that seems to be the norm, I can only guess that their faces move not a whit.  Also, when you pop in during takes and layer powder over those creases that happen next to eyes, between the nose and cheeks, and forehead, that will not, I am sorry to say, make them go away.  No, in fact, it will simply increase the great hulking shadows that they cast. Might I suggest that you put that powder, instead, on the nose, cheeks, and forehead. 
     That brings me to our third topic, the concept of tomeikan, which I will loosely translate as transparency.  It appears to be the ultimate virtue in Japanese makeup, but like many mysteries of Japanese culture, it is confusingly and selectively applied.  This is why a model can find herself with inches of thick caked makeup around her eyes, where it will wrinkle and form crevices rivaling a desert canyon, while the bright red unfortunate blemish on her cheek is left completely uncovered to blink its bright red holiday message to the world.  It is perhaps one of our greatest cultural differences that foreigners do not, in general, find this to be attractive.  I know, it's very shocking.
     Finally, let us move on to those famed noses.  Shiny white pearlescent highlights are generally not appropriate here.  Nor, I might add, are they useful on the chin.  Generally these features are big enough already, and adding a layer of shine is pretty much exactly the opposite approach that is required. 
     In conclusion, it is also worth mentioning that Hana ga takai!  (Your nose is so tall!) and Kao ga chiisai! (your face is so small!) are generally not considered compliments.  I know that all of this is quite counterintuitive and goes quite against conventional industry wisdom, but I hope that you will take it in the spirit in which it is offered, which is one of mutual cooperation and edification.  Oh, and if your model should have curly hair...well, that's a book unto itself.

Respectfully yours,

Anna

Post a comment

About me

martin
Kevin Cooney

Kevin Cooney is a long time Tokyo resident. He makes regular appearances on TV as a reporter. He has his own popular internet video series. He performs stand-up comedy regularly in clubs around Tokyo. In his free time he is an avid chef, and hiker.

Claytonian
Claytonian

Claytonian lives in the countryside of Japan. A very different lifestyle to the hustle and hum of urban centers like Tokyo. He takes a look at some of the traditions and settings that make Japan a unique place to live.

Anna
Anna Kunnecke

Raised in Japan, Anna wears many hats: voice artist, international business consultant, life coach, mother. But the hats are nothing compared to the shoes! See Japan through her eyes, a working mother in Tokyo.

martin
Martin Faynot

Martin Faynot a.k.a. Marutan is a french illustrator living in Tokyo since 2002. He has published many illustrated books and his passion for Tokyo keeps him always on a quest to discover and observe how the city evolves. Tokyo as seen from behind his sketch pad.

Emily Connor
Emily Connor

Emily is a young singer, songwriter just breaking onto the Japanese music scene. Mostly self-taught, she became fluent in Japanese and moved to Tokyo at only 18. Following her musical dream, she has already made a name for herself in Japanese entertainment. She shares in this blog her life experiences in Tokyo and a first hand look at someone already becoming "Big in Japan."

Alisha
Alisha

Alisha is a Tokyo resident who works as an English teacher and web marketer. Having studied Japanese in high school and university, she moved to Japan to begin a business career. She explores her life in Japan in depth on her personal blog and via YouTube. In her free time, she enjoys eating both new and familiar foods, playing video games, and adventuring in Tokyo.

Spring Day
Spring Day

Product of hippie parents, American Spring Day (Yes, that’s her real name) left her hometown of Kansas City in 2001 and has called Tokyo home ever since. Fluent in Japanese and English, Spring does stand-up comedy at the Tokyo Comedy Store and around the world.

Thatjapanesegirl
Thatjapanesegirl

Thatjapanesegirl, who often goes by TJG, was born in Kyoto, Japan. She moved to Toyko in 2010. When she's not working she enjoys making fun videos for Youtube. In addition, she loves playing video games, buying cameras and bouldering.

Danny
Danny Choo

Danny registers over two million unique users a month on his very own website and is an expert on his biggest passion: Japanese figurines. In this new Japan themed blog is all the latest from the world of Akiba-culture and society at large.